Search Engine Marketing

Search Engine Marketing

Learn paid search advertising, keyword strategy, campaign optimization, and performance tracking using Google Ads and related tools.

2 Months 9 modules Beginner to Intermediate 1800+ Students
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Course Syllabus

SEM Fundamentals

Introduction to search engines, paid vs organic, and core concepts.

Google Ads Campaigns

Account structure, campaign creation, keywords, and ad copywriting.

Optimization & Analytics

Quality score, bidding strategies, A/B testing, and conversion tracking.

Reporting & Strategy

Dashboards, KPIs, client reporting, and ROI-focused planning.

Meet Your Instructor

Rohit Verma

Rohit Verma

Digital marketing specialist with 7+ years in performance marketing and lead generation.

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